Why your business needs a responsive website design.

Why your business needs a responsive website design.

Many business owners have no idea what a responsive design is, they just want their site to look good on a smart phone, ipad and other various devices – when in reality, that is exactly what responsive design is! Responsive website design in a nut shell is how the site looks and navigates in direct response to the viewing method the server detects. Social Media publication giant, Mashable, declared 2013 “The Year of Responsive Design.”

There’s no denying it – today’s consumers are using their smart phones, ipads and tablets in addition to their desktop to surf and shop online. So if you have a website and haven’t looked at your site on the various devices I strongly encourage you to do so! Here is a great website that allows you to do this test http://ami.responsivedesign.is/

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Did you know that Google says that responsive web design is it’s recommended mobile configuration and say that having a responsive web design for your business is the industry best practice!  Some argue that having a website with a responsive design is better than having a mobile specific website because it helps with SEO, the site has one url and utilizes the same code regardless of the device.  This makes it easier for Google to crawl, index and organize content.   I am advocate for responsive design for sure, but I do also see some specific business niches where a mobile specific website is beneficial. More on this in a future post.

As a business owner, if you have an older designed website that is not responsive and was built only for desktop computers you run the risk of frustrating your audience who is looking up your site on other devices. Look at this chart below that illustrates the growth of desktop computers, laptops, smart phones and tablets.  As you can see here if you do not have a website that looks great on all of these devices you will loose out on millions of potential customers.  (photo courtesy of http://conmoz.org)

 

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Responsive website design is a necessity not a luxury. To find out how much it will cost to have us redesign your website with a responsive design call  503-997-6935 or fill out this form for free quote.

Also please view our responsive website portfolio.