According to the Small Business Administration’s Office of Advocacy, Oregon’s economy grew at a faster rate than the United States in 2014. This growth in Oregon’s economy indicates an increase in the number of small businesses in Oregon in the past few years. Since 2009, the number of small businesses in Oregon has increased by approximately 30%. With the almost 350,000 small businesses now in Oregon, it’s more critical and even more difficult for small businesses to compete as well as stand out to consumers.
Now that Oregon small businesses are in a larger, more competitive market, it’s crucial for them to utilize the available marketing resources. Working Web Solutions uses marketing strategies such as cross-media branding, and responsive and attractive website creation to reach, inform, and impress consumers. As a small business ourselves, our goal is to help our clients’ businesses grow and thrive by creating unique, cohesive and organized, online campaigns.
Branding starts with a company logo. The color, shape, amount of text, typeface, and level of complexity are all basic components that should be carefully considered when designing a company’s
main symbol. Your business’s logo and/or color scheme should be used for all company marketing material such as product and packaging labels, business signage, and social media advertisements.
Although logos are a central part of successful business branding, consistency of that brand theme across company items, correspondence and advertising can become a powerful tool that helps
grow your businesses: brand recognition. Once your clients have established a sense of your company’s purpose through experiences either online, in-store, or through contact with your company’s product, it’s essential that consumers associate the quality of the product or experience with your company. Through consistent branding across all platforms, brand recognition for your company can be achieved.
For instance, if a customer purchases a product from an company online, that company’s logo and theme should first appear on the website the client visits, again perhaps in a “purchase confirmation” email, and finally, on the product itself when the customer interacts with the company merchandise. By the end of that single purchase, the client should have interacted and noticed the company logo in at least three times. This is why logo and branding theme design is so crucial in leading to positive consumer brand recognition. When a consumer considers making another purchase, the goal is to have left an impression memorable enough for them to chose to return to your company for business instead of a competitor.
In a growing market of small businesses it’s important to find ways to stand out from competitors as well as to maintain and expand your small business. This can be done through establishing a company brand and using that to build and maintain relationships with customers.
If you are a small business owner and can use marketing tips, special discounts and inspiration! Join the WWS Ezine and receive “Our Business Marketing Guide” that will help you quickly identify what’s missing from your current marketing strategy and help you know what to get started on.
Written by Guest Blogger: Kylie Whittaker