Often when I ask business owners how they leverage technology and the internet to grow their business they look at me with a blank face response not quite sure how to respond or where the conversation is headed. As a business owner, it’s critical for you to understand this concept in order to compete and succeed in today’s digital marketplace.
To break this down I simply mean what are you doing online to help your business grow? What tools are you using to share your business products and services with others? What is your online business strategy to using the web to reach new audiences? Where do your ideal customers hang out? What problems do they have? What do they like? Where do they turn for information? What are your solutions for their pain points? What various types of engagements do you have with your users online? Are they all sales driven, or do you provide support and community. What keeps them coming back, what makes them want to be a super fan and share your product or services with their friends? Do you know the answers to those questions? If you do, I applaud you. Congratulations you are way ahead of most other small businesses owners out there. If you didn’t know the answers to those questions, it’s okay, hopefully you’ll learn more as you keep reading.
When I work with clients, first I help them identify their target audience. I think this is one of the most critical things to start with. It is so important to know who your target audience is, because it helps guide you in defining your marketing strategy. You then know who you are targeting, the language in which to talk to them, where they are, what their pain points are and how they best respond.
Next I help clients create their offering. Many business owners are just simply too immersed in their own business to see what they have to offer or the various ways in which they can bundle their product or services to increase their revenues right away. I love this section of the Marketing VIP Strategy day because most clients are like “OH, WOW I NEVER THOUGHT OF THAT” and instantly we’ve created additional revenue in their pocket. Whether it’s bundling of services, price changing, re-merchandising of the store or redesigning their website, creating point of sale materials or creating a new sales funnel or lead generation opportunity on their website. They are always grateful for the new fresh ideas.
After this step, it’s time to move onto establishing your business’ “Why Story”… what is the uniqueness of your business, what’s your story? Why should your customer choose you over your competition? If you as the business owner don’t know this, how in the world can you convey that to a customer and help them choose you? How can you make that personal and emotional connection with them?
Attracting new business always seems like the hardest part of growth, but if we’ve gone through the above focal points of our business marketing strategy then we know who we want to attract and how to attract them just becomes a matter of knowing and choosing the right tools to reach them. Whether it’s Facebook ads, Google ads, in store events, on and offline workshops, etc. It’s all based on knowing and understanding your target audience and knowing them well, knowing what they respond to best and always being in front of them.
Making money and growing your business becomes easy if you follow a well thought out marketing strategy. Marketing strategies always need to be tested and tweaked, but generally speaking there is always a positive ROI if you are thoughtful, intentional and have your audiences’ best interest at heart. If you know your product or service helps them with their needs then it’s not sales as much as it’s sharing and they’ll be happy you did.
To learn more about my Marketing VIP Strategy Day please contact me for a FREE consultation.
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Written by Mary Killelea